Immersiv.io - Enhance the Sport Watching Experience with Apple Vision Pro
France TV Sport VR
360° VIDEO EXPERIENCE
FranceTVEnhancestheSportWatchingExperiencewithAppleVisionPro
Date
Jul 2024
Available on
Apple Vision Pro
Client
France TV
Immersiv.io x France TV : Enhancing Sport Watching Experience with Apple Vision Pro
France TV is constantly seeking innovative ways to showcase the content available on their platform. With their 8k 360° video capture technology and the launch of the Apple Vision Pro headset just before the Paris 2024 Olympic Games, a new opportunity arose to enhance the sport watching experience and to highlight France TV’s expertise on this new platform.
The experience was available on the day of the headset’s release in France on the Apple Store (July 12, 2024) featuring pre-Olympic 360° content.
Whatfanssayaboutit
“Greatwork!Triedyourappyesterday👏”
“GreatusecaseofAppleVisionPro🏉🏟️”
“Greatinitiativetoofferimmersivevideosforsports.”
“Thelevelof360°immersionisanincrediblenewexperience”
Experienceoverview
The experience allows users to watch 360° sports content using the Apple Vision Pro headset. The app provided several standout features:
Choose Your Content
Users can select from a range of available videos within the experience to watch. They can choose to watch a highlighted content or to browse in the experience to find the content they want.
Watch It in 360°
A unique 360° 3D video player developed by Immersiv.io enables users to fully immerse themselves in the sports content and navigate the experience at their own pace.
MV-HEVCEncoding
This experience is using the brand new MV-HEVC video encoding format, introduced by Apple a few months ago. Our technical team used this format to make the videos compatible with Apple Vision Pro.
Presscoverage
France TV
“FranceTVSportVR:Experiencesportslikeneverbeforewithournewapp”
Director of Engineering and Process Support at France TV
“Sportisalwaysawonderfulfieldforinnovation.🏆✨”
IphoneSoft
“FranceTVSportVRoffers360°3DvideosonVisionPro”
Frandroid
"ThisFrenchappwillfinallymakesportscompetitionsimmersive"
Conclusion
Thanks to a collaborative effort with Apple’s teams, the application was featured on the App Store under the “Sports” and “Entertainment” categories for Apple Vision Pro launch in France. The app will continue to be updated with new content including Paris 2024 Olympic Games videos.