# MLS x All-Star Game

##### MLS ALL-STAR GAME 2024

## Cutting-Edge Soccer Experience at the 2024 MLS All-Star Game on Apple Vision Pro

##### Date  
Jul 2024

##### Available on  
Apple Vision Pro

##### Client  
Major League Soccer (MLS)

With the unveiling of the Apple Vision Pro, a new frontier for immersive technology emerged, offering untapped potential for revolutionizing the sports viewing experience.

During the 2024 MLS All-Star Game in Columbus on July 24, MLS hosted a “Future of the Game Showcase.” This event featured live demos of pioneering technology and interactive sessions with the public. MLS invited us to present our new cutting-edge soccer experience on Apple Vision Pro.

## Experience overview

##### 3D Representation of the Game
A live 3D model with realistic avatars offers fans a dynamic and interactive view of the game complemented by real-time insights to bring the game to life with an unprecedented level of detail and immersion.

##### Immersion in a First Person POV
A new functionality allows viewers to immerse themself in the game by viewing the point of view of the two goalies and experiencing the match from their perspective.

##### Stats Panels
In-depth player analytics and performance data accessible with a simple click allow fans to grasp the strategy and flow of the match like never before.

##### Immersive Environments
Viewers can decide to immerse themselves in a 360° stadium experience; making every game an immersive journey.

MLS All-Star 2024 - Vision Pro Demo - YouTube

[MLS All-Star 2024 - Vision Pro Demo](https://www.youtube.com/watch?v=QtzzycO0G-8)  
[Immersiv](https://www.youtube.com/channel/UC32c7OPQJ06PFJdZq9Ye1eg)

## visionOS 2 capabilities

##### Multiview Video Playout
Viewers can customize their experience by choosing the best view of the game and watching multiple angles simultaneously, making sure they never miss a moment of the action.

##### Custom Hover Effects & Scalable Volumes
By using Apple’s latest technology, the experience provides adaptable viewing experiences for different user preferences and enhances interactivity and user engagement.

MLS All-Star 2024 - Multiview - visionOS 2.0 - YouTube

[MLS All-Star 2024 - Multiview - visionOS 2.0](https://www.youtube.com/watch?v=ErRwBAzAeHY)  
[Immersiv](https://www.youtube.com/channel/UC32c7OPQJ06PFJdZq9Ye1eg)

## Press coverage

Major League Soccer

## “Future of the Game Showcase unveils new technologies during 2024 MLS All-Star Game”

[View article](https://www.mlssoccer.com/news/future-of-the-game-showcase-to-unveil-new-technologies-during-2024-mls-all-star-game)

The Columbus Dispatch

## “AI broadcasts, laser player tracking: A look at the coolest tech at the MLS All-Star game”

[View article](https://eu.dispatch.com/story/business/2024/07/25/mls-all-star-game-2024-ai-tech-lower-com-field-columbus/74540531007/)

Sports Business Journal

## “MLS spotlights future of soccer specific tech innovations”

[View article](https://www.sportsbusinessjournal.com/Articles/2024/07/29/mls-tech-innovations)

The Forbes

## “MLS All-Star Festivities Spotlight Future Of Soccer Technology”

[View article](https://www.forbes.com/sites/nicolekraft/2024/07/31/mls-all-star-festivities-spotlight-future-of-soccer-technology/)

## Conclusion
Our participation in the MLS “Future of the Game Showcase” allowed us to demonstrate the potential of immersive technology in transforming how fans experience soccer. The positive feedback and engagement we received underscores the exciting future of sports entertainment through advanced augmented and extended reality technologies.

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